TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is probably the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that we had a unique product the nation was clamoring for, we started offering franchise opportunities these year. Since that period, we’ve continued to grow to in excess of 360 stores nationwide.
Our company is also continually searching for ways to keep our customers satisfied and coming back for more. That’s why we joined forces with Mrs. Fields® in 2000 to get Mrs. Fields Famous Brands. Today, TCBY Menu leads the current market in nutrition, taste, and new product innovation, always reaching to anticipate the evolving needs and wants of our own customers.
We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future with a modern brand name and logo, colorful palette and chic interior decor. We’ve been constructing a legacy of great tasting, healthy frozen desserts for the past thirty years and we don’t have intention of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the initial TCBY in Little Rock, Arkansas. TCBY began franchising the subsequent year, and by 1984 there have been over 100 stores.
Before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit coming from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to make a new name from the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved in to the tallest building in Arkansas, Simmons Tower located in downtown Little Rock, and the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY at the begining of 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there were 1,777 TCBY locations across the country. By 2011, after several waves of closings, there were 405.
Products and promotions
TCBY offers frozen yogurt in a selection of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The brand new concept stores stick to a self-service model, with customers being charged by weight. Soft serve yogurt will come in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors which are available daily, along with various rotating flavors. TCBY also serves drinks like Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the test launch of breakfast and lunch meal replacement bowls, parfaits and smoothies produced from non-frozen “fresh” yogurt called Yovana-Simply Yogurt in 2 self-service company stores in the headquarters of Salt Lake City.
2010 also saw the opening of the prototype store in Salt Lake City, Utah, operating within different business design. Rather than customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their particular combination of fruit or candy toppings, and pay through the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of its yogurt using a more nutrient-rich profile. The company brought down the fat content of their yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to offer you Greek frozen yogurt. Every year, TCBY Times offers mothers across the nation a free of charge frozen yogurt on Mother’s Day, and fathers a free frozen yogurt on Father’s Day.