High ranking on Google as well as other such search engine listings is largely based on the quantity of sites that links to your page. For this reason factor, the SE conscious web master is eternally engaged in a quest for links. In the following paragraphs I shall reveal a few of the does and don’ts, and perhaps even a few tips and tricks that will help you along your quest for quality backlinks.
Links exchanges can be extremely productive, but here are a few facts to consider. Set up another page that you will put your reciprocal links, however, tend not to name this site links.html or links.htm, call it associates.html. This may cause other webmasters more interested in having a link on your page, and it also seems much more professional to possess ‘associates’ rather than; ‘random people I chose to change links with to get/maintain a high SE ranking’.
Furthermore, when first getting started on your quest for links, often be usually the one to help make the very first move, by placing a link to someone’s page in anticipation of these reciprocating. You could take it off if they don’t, and chances are it will encourage them to put in a hyperlink to your web site. Do not hesitate to approach the ‘Big Boys’, perform a search in Google to your keyword, and contact the individuals that rank highest. This will make perfect sense, however, many people just do not bother contacting the webmasters towards the top – thinking they would never accept to exchange links along with them. But bear in mind; they too need to maintain their high position and obtaining new links is the best way to achieve this. Moreover, exchanging links with higher ranking sites is far more productive, Google is after all based on weighted voting.
To take full advantage of the hyperlinks to you personally, submit the pages that hyperlink to your website to the major search engines, this can make certain that their ‘votes’ are counted, and if you let people know that you are currently submitting their pages free of charge, simply because they connected to you, then people are far very likely to connect to you down the road. The best way to have plenty of links from the high ranking site in your own is thru forums. Becoming very active on popular forums is a wonderful way to increase online search engine ranking.
One other good tip would be to submit the web pages of the forum which have your link on, to the search engines. Now people will be sitting there reading this and thinking, ‘there is no reason to accomplish that, Google crawls every link on the page and they can eventually arrive at the hyperlink to your site’. However, EVENTUALLY, is vital word (in the event you pardon the pun), submitting right to the major search engines can make this process quicker. Also, there is evidence to suggest that pages submitted right to the search engines and connected to in other pages gain higher ranking.
Furthermore, Google will not penalise for more than submission, so where’s the damage? Always ensure that you exchange links with sites relevant to yours, but not too relevant, the final thing you should do is promote your competition. For example, if you run a website design company, exchange links with web design resource sites, SEOs, graphic designers, although not other website design companies – except if you have formed an excellent relationship with that company and work collaboratively on projects or work in different markets.
This Year/2012, right after the release of Penguin and Panda, this technique no longer worked. Instead, Google’s algorithm updates enabled those to accurately access the anchor text profile (percentile worth of each linked phrase) and also the link velocity (the timeframe to which these links were added) of every page on a website, identifying the website’s which were exploiting these unnatural, black-hat techniques. The algorithm updates not only found these pages but penalised the website’s utilizing them.
Google have since released several algorithm updates and new algorithms including Hummingbird. The lesson to become learnt is the fact that to be able to gain valuable backlinks, which help improve your rankings, they must be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor-text to less than 4%) or the amount added over time.
I attempt to take this into account when thinking of backlink velocity, the amount of visitors will be the page getting? (This are available in Google Analytics) The reason behind this can be, that it will be highly unlikely which a website gaining 100 views each month would acquire 200 backlinks each month, naturally. Unnatural indications of backlinks can simply trigger a computerized penalty, making this something to be aware of.
Nowadays, search engine listings are placing more emphasis on incoming links to some website when evaluating rank. The main reason being is because they are hard to get from trusted sources (a “through the book” website such as the Dmoz directory) and it is a sensible way to partially get rid of the group who abuse the “on the page” factors of optimisation (page spamming). How is that this so? Well, for those who have somebody who is abusing the “on the page” factors and they also have no trusted links to their page (they will likely not have any at all because of spam) there is no chance of them obtaining a good listing. However, individuals have resolved ways in getting a gcgwey number of links, through link farms and other tactics, no matter the quality of the website. As search engines like google are aware of this, it brings us to the topic of how one link may be better than ten.
Obtaining one link from the trusted source can be extremely difficult in the sense which they usually do not issue links to merely about anyone. If you have an excellent website with relevant information, then you will definately get them. It really is for that reason one link from a trusted source can better a multiple of links from other websites. As a trusted source website is “trusted” by search engines like google, it will trust the websites it links to. For those who have ten links from the best friends, it may help you in certain sense, but no where near around the one link coming from a source like Dmoz, unless one of the friends includes a very reputable website amongst the major search engines.