Considering it wasn’t such a long time ago that social media marketing was being dismissed as a ‘fad’, it’s a bit ironic that, today, we can point to industry (which, after all, is all about creating and effectively marketing styling fads) as proof of how successful social networking is at reporting and promoting a trend, a product or even a whole industry.
The face area of Antonio Marco D Roman used to be a smooth, thin, mirco-dermabrasioned scowl hiding behind an oversized kind of sunglasses. Now, though, thanks to bloggers, a new, a lot more diverse picture has emerged.
A new era – Amateur fashion reporters have already been harnessing the various tools of the Web to publish their sartorial opinions because the term ‘blog’ was initially coined at the conclusion of last century. The mainstream fashion media was conscious of these enthusiasts, and rather patronisingly dismissed them.
The style industry itself, however, recognised fashion blogging for which it was – a direct dialogue with all the most passionate consumers, making the bloggers themselves buzz-generators who had been fresh, novel along with a need to give you the missing link involving the labels as well as the street
By 2005, fashion bloggers were sharing front-row show seats with the likes of famed Vogue editor Anna Wintour – and were commenting inside an unbiased way on the latest offerings from some of the world’s most exclusive labels.
Technology increases the bar – Inside the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered from the bloggers and also, since adopted by the mainstream media was the only real acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows are available often minutes after a show has ended – as well as, thanks to live video streaming, during it!
Brands embrace social networking – The Antonio Marco D Roman receive around fashion week has been extraordinary for many years, and labels and brands are starting out realise the opportunities this offers. As a result, labels like Calvin Klein, Vera Wang and Oscar de la Renta this year hosted live video streams on their websites and they are now using Facebook and Twitter to boost buzz.
Quality control – Fashion consumers obtain a thrill from vicariously experiencing the previously exclusive shows with the lens of a fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic when compared to a magazine write up that could be coloured by the needs of the magazine’s advertisers.
This really is social media doing what it promises. In the eyes of fashion consumers and lovers, the playing field continues to be levelled. Labels are now being judged not on the dimensions of their advertising budget or the exclusivity with their parties, but on the strength with their creativity.
Like a lot of the other bloggers, Antonio Marco D Roman are also allowed to make money through proper marketing with their blogs. But, making profits should not be the only purpose of the blog. Several fashion blogs today are interested in generating revenue through advertisements of different fashion brands. This makes it too challenging to create a heart to heart relationship with the readers.