Bulk email is a kind of email which you send to several people at the same time but here is what will happen once you send bulk emails.
1. Chance of being spammed
2. Looks like a promotional email
3. Not highly relevant to a lot of people
4. Probability of un-subscriptions
So, you want a solution to overcome these complications?
Is bulk email marketing dead?
You may have heard that bulk email marketing is dead, but could it be true?
Well no, but yes should you be performing it in a wrong way then it’s surely dead rather than only bulk Mailchimp Alternatives should you be pursuing the old practices even e-mail marketing is dead.
The world is evolving and things in it will likely be regarded as dead if they are not evolving.
Consider iPhone as bulk email marketing and remember when apple introduce iPhone 4 people were crazy about it right?… but have you thought about now?… they prefer latest versions on previous versions.
Imagine if apple wouldn’t introduce later versions then we has to be saying iPhone is dead, won’t we?.
So is the situation with bulk e-mail marketing it’s not dead whatsoever however the old strategies for bulk email marketing are dead… So stop after the old methods and rehearse the newest proven methods.-
Let’s learn about the right methods and practices of bulk email marketing–
1. Choosing the right bulk email company
Email service provider is hot topic nowadays because service providers are serving their facilities to millions and an incredible number of businesses, bulk email tools are some of the facility those companies offer and there are many more just as automation tools, drag and drop email creators, lots of premade templates, analytics and many others, after all they may be email service providers meaning they promise you providing all of the e-mail marketing facilities, and a few of the softwares actually do provide those facilities, Moreover service providers are simple to learn and they also save your time in a huge amount.
But whenever we consider advertisement, a question pops up about which company will be worth choosing, there is a huge amount of email providers but honestly on a serious node only some are worth looking and some have a lot of draw backs and limitation,you can attempt some email company with high ratings.
2. Building targeted e-mail lists
Bulk email service providers will do almost everything for you personally but there are specific thing you need to do by yourself and list building is one of them
The main reason of building mailing lists is always to collect emails of those people who are actually interested in what you sell and they are generally always active on the internet
There are numerous ways you can collect you email lists but we are going to mention a number of the effective methods.
A. Offer the button to sign up for your personal mail list
Place a form on your own webpage asking the users subscribing your mailing lists, place some information prompt fields i.e. E-mail address, name, country/city/state and criteria of interests… A simple form asking current email address is recommendable as it doesn’t need to much efforts to fill out and subscribe.
B. Facebook fan page
Facebook page is another way to get e-mail lists, simply ask the users such as your Facebook page and there on page you can place a subscribe CTA for subscription, there exists plenty of people using Facebook everyday and they love Facebook interaction if your business is active on Facebook giving a lot of offers to the fans then bring those fans into real business.
C. Paid ads
Another effective way of getting e-mail lists or making your brand famous is utilizing paid ads, Adwords are the favourite and Facebook even offers an ad plans and they call it Facebook business.
D. Buying e-mail lists
This is the least recommended as it has some drawback like spam email lists and non suitable mailing lists, it also works well with quite a few users if it matches making use of their business.
Note: We recommend collecting mailing lists by genuine methods like first three inside the list?
3. Time management planning
You happen to be sending emails in big amounts to 1000s of users and if your timing is wrong then all the efforts are being wasted.
There are lots of researches and surveys about what time most of the people check their emails and which kind of people are more attached to the mailing services.
One of the survey informs us that many people open the emails they received at the beginning of the week i.e. Monday-Friday and amount of people opening up there emails on Saturday and Sunday is quite small as compared to week days.
While the timing of most of the emails being opened is about the mid day throughout the lunch break.
But form of your email also matters, as an example if you are sending a coupon to your subscribers and you also know most people do purchases on Saturday then Saturday morning is best suited.
On the contrary suppose people prefer to sleep on Sunday then announcing your brand new item is surely gonna be ignored, so manage your timing by figuring out very information on your business.
4. Take into consideration giving benefits
Your subscribers are your everything, they are likely to take your business to a higher level but first you need to attain their loyalty and if you just think about your small business and don’t care about your subscribers or clients then you definitely are not gonna attain their loyalty for certain, try thinking the other way and benefit these with you every email when you got their attention and effectively attain their loyalty your business is gonna grow automatically.
I’m going to offer you two examples neither the first is good or bad but one of them cares about people as well as the other one doesn’t.
You got an email about latest products from a big company plus they look really cool in photos.
They say “Don’t miss the chance of getting our latest products”
You got an e-mail from another company also selling their latest products but they come with another approach that creates you feel it’s you.
They say “Don’t miss the chance for having 40% off special Friday discount on our latest products”.
Well, which one do you wish to choose?, obviously example 2 since they are offering you 40% off on the latest products.
Got the purpose?.- we recommend considering the people first and attempt providing them with lots of benefits.
5. Email quality and design matters
Your email design can be your identity in the email world and when it’s not beautiful and attractive it is far from getting enough attention, although strategy is the most essential thing however, if you practice good strategies and have beautiful email look then you definitely can look like a brand.
I saw some companies sending emails without gaaeqi in any way, either these are copying others or they are just not taking note of the email look as well as in both ways it’s per week marketing technique.
Making advertisement look better doesn’t mean how beautiful they appear, it rather shows how organized and serious you might be regarding your company or brand, your emails not just be appealing nevertheless they need to look appealing also, consider it as inauguration and yes it really is that important.
Also maintain your designs simple, short and easy to read and follow, don’t over beatify them so they don’t get complex and nearly tough to read for that readers.
Making your emails mobile friendly is also extremely important as 69% people open their emails on smart phones 4 times a day according to the recent research.