An emergency may affect any organization – regardless of how small. Everyone’s definition of crisis varies only one thing is common: that it’s an event which is beyond the scope of normal business life using the possible ways to damage your reputation.
If you think your enterprise is too small to warrant plan de gestion de crise, then you might risk unravelling lots of brand value and marketing effort.
An emergency could take various forms – a stock-out as a result of strike action; a competitor sledging your reputation from the media; or perhaps a run-away community-based smear campaign on social media.
In fact, when your business is online since many are, the exposure is greater and needs more forethought to ensure you can minimise injury to your reputation plus your brand.
Yes! Online magazine recently spoke to Melbourne-based crisis expert and author Dr Tony Jaques, Managing Director, Issues Outcomes to get a synopsis about what businesses should think about when arranging a crisis management strategy.
“It’s a common misunderstanding that only big companies and large brands need, or is able to afford, crisis management,” he stated.
“We know from research that a great many smaller organisations regard crisis management as too expensive or way too hard to ascertain, and so they may believe these are less likely to be hit with a crisis.
“None of these everything is true. Big organisations and large brands most often have more resources and quite often in-house specialists. And their crises are more likely to make headlines. But smaller organisations are equally as much in danger and there are a few basic protective actions that are not so difficult and not expensive,” Tony said.
Small businesses should first identify and manage the difficulties which have the possibility to be crises.
“Then they need to put plans set up to be ready,” Tony explained. “There are approaches to do that. Although you can’t plan for every possible crisis, all businesses has a few things i call natural crises. They are the risks which can be natural to the business and represent one of the most probable crises.
“For example, every food company should have plans in position to answer a likely product contamination crises; a business handling dangerous goods should be prepared for a spill or fire, plus a company heavily influenced by It must be prepared to deal with a cyber-attack or loss of data. No-one knows your business risks superior to you,” he said.
Even the smallest business should determine who is definitely the nominated go-to person in a crisis. That may be the owner, the manager or even a subject-matter expert. There may be a different spokesperson for different types of scenarios but there must be a primary reason for contact that may triage the situation and allocate the best person if neccessary.
“It’s critical that everyone in your business knows that will speak for your organisation and whatever they will say,” Tony said. (Ensure it is seen to your entire team so they usually are not tempted to handle issue themselves.) While big companies will often have experienced spokespersons, smaller organisations often create a 46dexepky worse by not speaking in any way, or saying a bad thing. Media training is not really expensive, though needs to be done prior to the crisis, not when all hell breaks loose,” he stated.
Crisis management can appear daunting to small companies but with some planning there’s without doubt it’s really worth the effort. Think of it as an extension of your insurance plan coverage.
In future articles, we’ll enable you to get more descriptive guidelines on how to formulate an emergency management policy for your small business. For the time being, though, simply being familiar with the potential issues could make a big difference.
“Even a simple crisis management plan may save your business from being the one in four which is not going to survive an emergency,” Tony concluded. “You don’t must commit a lot of cash and resources, but you do have to consciously wish to accomplish it.”