Over the past several years, a great deal of the tobacco control world’s notice continues to be focused on marlboro lights cigarette and Camel along with their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Although this was happening, Newport Cigarettes sales are already rising. Newport, for several years the No. 1 menthol cigarette inside the United States, is already second in status to long-time leader, Marlboro.
Based on an April 2000 article, “To the second year consecutively, Greensboro’s Lorillard Tobacco Co. was really the only major cigarette maker to ship more product nationwide than it did the entire year before.” 1999, Newport accounted for longer than three-quarters of Lorillard’s sales, and claimed a 7.5 percent share of your about $50 billion cigarette market, up from 6.
9 percent in 1998, in line with the Maxwell Report. Each year earlier, a similar publication called Newport the “fastest growing cigarette inside the country” and quoted a tobacco analyst as saying, “Pound for pound, Newport is definitely the strongest brand in the market.” Recent reports show that Newport is mainly responsible for 80 % of Lorillard’s sales of $4.2 billion in revenue and net income of $629 million in 2000.
It really has been known for over a decade that African Americans would be the “franchise” consumers of Newport, and also other mentholated cigarette brands. But the dramatic success of Newport raises queries about most of its audience. The current 1999 National Household Survey on Drug Abuse (NHSDA) answers some ? yet not all ? of these questions.The last time that the government published brand preference data comparing adults and adolescents was data for 1993.
Now new data has grown to be provided by the 1999 NHSDA. Unfortunately, the data through the 1993 and 1999 two surveys are not comparable as the 1993 youth data was based upon Teenage Attitudes and Practices Survey (TAPS) rather than household survey. Nevertheless, it is interesting to look at just how the Newport brand fared in both surveys.In 1993, among adolescent smokers, Newport Kings cigarettes was No.
While African Americans clearly prefer Newport, the complete surge in Newport’s popularity among adolescents can not be explained by a change in Black youth smoking rates over this era. A Centers for Disease Control & Prevention fact sheet notes that “in 1991, White students (30.9 percent) were 2.5 times more inclined than Black students (12.6 percent) to report current smoking” and that similar trends were seen in 1999.
Although Black adolescent male smoking rates have fluctuated, the general trend is a leveling or slight decline. Black adolescent female current smoking rates have remained relatively low for most of the decade with regards to other race/gender groups.Over one-fifth of beginning smokers have become smoking Newport cigarettes ? a rather dramatic rise from just six years back. Newport has gone by Camel cigarettes to get No. 2 on the list of favorite smokes of White and Hispanic youth. Based on the 1999 NHSDA, 16.
5 percent of White youth smokers devqpky64 Newport compared to an 11.2 percent preference for Camel. Among Hispanic youth, the gap was even wider ? 18.6 percent for Newport vs. 7.1 percent for Camel.
And the Newport increase isn’t limited to youth. Lorillard’s flagship menthol brand has even increased its popularity with adults. The CDC’s 1993 estimate was that Newport had just 4.8 percent of your adult market. By 1999, the NHSDA gave Newport 15.6 percent of adult smokers ages 18-25 and 6.
5 percent of adult smokers 26 and older ? showing increase in all three age groups.The amount of this is caused by an increased requirement for menthol cigarettes? It’s difficult to mention because federal surveys did not ask smokers if their preferred brand was menthol or non-menthol. Inferences had to be drawn in the brand choices. However, according to an analyst, writing earlier this coming year, “The only real brand besides Newport to acquire market share was leading seller pall mall cigarettes, which in 1999 commanded 36.
4 percent in the market, up from 35.3 percent in 1998″.
.In the past a long time, most of the tobacco control world’s notice has been focused entirely on Marlboro Cigarettes and Camel as well as their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Even if this was happening, Newport Cigarettes sales have already been rising. Newport, for a long time the No.