Search Engine Optimisation Costs can be greatly affected by answering some fundamental questions regarding your business and SEO plans, objectives, and other consideration. Here are some questions or issues every small business should resolve before engaging a search engine optimisation consultant, or trying to implement SEO themselves:
1.What is the most important priority, objective, or goal that you want to achieve via your internet marketing efforts?
Are trying to establish your small business as an “authority site”?
Are you currently trying to build a community using social media marketing?
Have you been trying to generate more leads to fill your profits funnel?
Are you are attempting to bring in more customers to some retail or physical location?
Precisely what is your required outcome for visitors to your site?
What exactly is your “business design” for the online marketing?
The responses to those questions will change the online marketing strategy, approach, or techniques which are best suited.
2. The Large SECRET of Internet Millionaires and virtually ALL An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of becoming successful online. But, just as major league athletes focus on the fundamentals of the competitive sports, it is actually worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted traffic is the thing that matters most. Attracting targeted prospects essentially means that the targeted traffic to your web site already are pre-capable to the extent that you will be presenting them with information that is certainly aligned in what they are looking for. This assumes, obviously, that the methods used to attract these are consistent with search engine optimisation and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you now – and how can you get more?
Which keywords do prospects use if they are doing a search online for what you offer?
Where is your business currently ranked for anyone terms in the major search engines?
How competitive are definitely the keywords that you are currently using to promote your company?
How viable could it be that you are able to rank for those keywords soon?
4. Precisely what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often known as from the acronym: “SERP”) in response to some look for a particular keyword or keyword search term, OR that the advertiser has outbid other advertisers to appear inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people look online before building a purchase.
72% of people use Google when performing online search.
98% of men and women pick a business on “Page 1” when creating a “decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look beyond the Sponsored Results and right to the “organic results” for your information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest approach to generate traffic for first time websites, to test keywords, and to “pump” life into websites which can be stuck on page 2, 3, 4, 5….157…or else not prominently displayed within the search results….BUT…the need for the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When company owners or webmasters get frustrated with their online efforts, there is certainly frequently a temptation to attempt to make up for lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting as it is to create “traffic” fast by using this method, it should be understood that there are very real risks associated with it.
Anyone with a valid credit card charging capacity can generate traffic fast. Beware, however, that this traffic generated from most of these sources is really a total waste of cash. Ask almost anyone who has used it.
Obviously, Google and Yahoo are making literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense great deal of savvy web marketers created internet advertising empires by functioning as advertising “arbitrage” agents. Within the last several years, however, many of those very same marketers complain of losing vast sums on promotional initiatives.
Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending before you verify the cost/benefit ratio of your own advertising program is inside your accepted tolerances, and expectations.
6. Niche Research – and the way to “re-position” your company online (if needed).
One of many smartest items you can do, and definitely one of the first things you need to do, is always to perform some basic market and keyword research. Only by conducting detailed keyword research can you know how you can proceed along with your website marketing efforts. Only after performing niche research can you see whether you will be wasting money and time (and lost-opportunity costs) by attempting to promote your business based upon words or terms or “keywords” which can be either too competitive, not sufficiently searched, or else non-performing.
You can begin to acquire a sense about this all at no cost by using the Google AdWords Keyword Tool.
Start with entering a wide term that relates to your business or niche. Then scan the final results for the keywords you are currently using.
Then assess the competition, both in terms of AdWords and also in the major search engines itself. When the first page of natural SERP results is covered with major corporations, major “authority sites”, or some other stiff competition, then that keyword may be difficult to rank for. This is also true when the SERP effects are for main indexed pages.
On the other hand, when the first page of Google returns plenty of “inner pages” (i.e. pages which are on the third hierarchy in the site structure, or lower), and should they be not from “authority sites”, but rather from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and maybe even relatively easy).
7. Knowing Who Your Online Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may be considered a “lead capture form”. It’s hard to believe that with literally huge amounts of websites published, numerous websites lack such a valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have already been available for about 10 years. And most of us have grown accustomed to utilizing them – as consumers, or as “subscribers”. You may be reading this information as a result of having entered your email address in to a basic lead capture form (sometimes known as “squeeze form” or “squeeze page”, for the way it really is implemented).
Lead capture forms are generally integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be seeking to develop any kind of business intelligence about your visitors, and seeking to establish a follow-up rapport with them, it is essential to incorporate lead capture forms in your website.
At the most basic level, establishing a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and exactly how Social Media Marketing Can be Leveraged to Facilitate SEO as well as Increase Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The easiest way to understand the potential of Web 2. and Social Media Marketing, in terms of how they can assist you to grow your enterprise is this: Allow It To Be Easier For People to discover You and also Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore they are preconfigured (generally) to permit for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that this way Google (as well as other leading search engines) rank their search engine results is basically based upon how many other people think. It makes sense the more and more people who hyperlink to your web site, the more Google will consider jmkuiz site to become an “authority site”, or at a minimum a meaningful site, within a particular niche, or for certain keyword terms.
The easiest, cheapest, and one of the most effective stuff that you can do today to improve your seo would be to include a blog to your website (or make it your site), and also to create meaningful and relevant content regularly (e.g. 4 times per week or more).