In 1952, Keith Cramer owned a carhop restaurant in Daytona Beach, FL. He flew out to California, on the advice of his stepfather, Matthew Burns, to view the most recent advancement in restaurants at the time — McDonald’s.
Cramer was impressed with the speed and automation and he and Burns acquired the rights to George Read’s Miracle Insta-Machines. They were Rube Goldberg-type devices created to make fast food really fast. One of many models made multiple milk shakes whilst the other, called the Insta-Broiler, could cook twelve burgers simultaneously. Four hundred burgers may be cooked inside an hour with one machine.
In 1953, Cramer opened his https://www.bk.com/menu in Jacksonville and named it after the cooker — Insta-Burger King. His burgers sold for 18 cents apiece (McDonald’s burgers during the time were 15 cents each) plus they were a great success.
Two franchisers, James McLamore and David R. Edgerton, Jr., liked the reasoning and launched several Insta-Burger King restaurants in Miami in 1954. Fortunately — as you will see — they failed.
So McLamore and Edgerton started to experiment. Soon they got rid of the Insta-Broiler and created
a similar flame broiler — which made their renamed Burger King famous. Additionally they introduced a much larger burger, the Whopper, needless to say, and sold it for 37 cents. This is considered a really risky business move during the time but, as we know, it repaid handsomely. It became their signature product and their tag-line became “Burger King, Home of the Whopper.”
They soon acquired the Insta-Burger Kings, renamed them and refitted them for their new products. They started to massively franchise in 1961 and shortly their new restaurants were all over Florida and the rest of the nation.
Burger King was the very first fast food hamburger joint to install indoor eating areas at their outlets — in 1967, per year before McDonald’s did exactly the same. Pillsbury acquired the chain in 1967 and began a tremendous promotional campaign. The slogans and jingles — including the recognized “Get it Your Way” — were a massive success and Burger King grew towards the number 2 burger restaurant in the world. By 2004, Burger King had a lot more than 11,000 outlets in 61 countries and territories worldwide, including 7,000 in america.
The ownership of Burger King however changed hands again as well as the strict policies were not followed which triggered financial ruin and straining associations between the franchises. After almost 18 years without financial growth, the skloxs from the company began feeling the effects of their stagnating franchises. AmeriKing declared bankruptcy in 2001 and also this caused the depreciation from the fast food chain by nearly $750 million during its sale.
The new CEO, Bradely Blum began a restructuring program that was aimed to bring back almost 20% of franchises undergoing financial hardships. It had been an initiative that encouraged individual owners who took benefit from the circumstance getting the failed stores and turning them into profit makers. A majority of the once failing stores are growing and after the 2010 fiscal year, Burger King menu claimed to get greater than 12,200 outlets in 73 countries. 90% in the outlets in the US are privately owned and operated.