The idea is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas generate income? That’s the true secret question.
Sometimes our brains settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Inventhelp Patent Invention you draw from the better your chances of discovering that golden nugget. There are several methods to move ideas from grey to green matter. Below are a few tips:
Don’t Leave Home Without One – Jot it down! Regardless of how many ideas you have, also have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when a concept may surface. If you’re like me, from pen might be from mind!
Among the best tools is the smartphone. The QWERTY keyboards are best for rapid idea recording. And, if you find yourself with no way of writing it down, well…leave your voicemail.
Find the appropriate Environment – If you think better in a quiet room make sure you start brainstorming because setting. We are often flooded with excessive “noise clutter” in our casual and working lives. If quiet is what you need, then find the empty conference room (or janitor’s closet) from calls, emails and interruptions. Find that quiet place and let your mind settle. Take a deep breath and remove the clutter, blow the brain dust and tune in to the silence.
A few of your best ideas surface in the strangest places. Yes, the shower is a great place. For a few odd reason my thoughts is effective within the shower. Perhaps it’s the positive ions or perhaps the flowing water in the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it may be difficult to write down ideas in the shower, but also for some odd reason ideas often flow with the water. So when you find the right environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…each of the ideas.
Timing is Everything – Some brains think better each morning and some better at night. Some don’t think in any way but that’s another matter. For me personally, my mental abilities are sharper each morning. Once that cup of coffee hits my neurons and mixes with many dopamine my mind is off and running. Thus, if it is ideas you need, make sure to put aside focused time and energy to jot down ideas in your period of peak intellectual alertness.
In case you are on the opposite side and your brain is likely to set using the sun, be sure to capitalize on the “night person” benefits. One benefit of the night time owl personality is that great ideas may come during the night, rest within your sleeping brain, and then upon waking they provide just the solution you were seeking. The phrase, “sleep into it” has more benefits we realize. Besides sleep encourage patience but it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is among the best brainstorming tools ever invented. If I don’t have a whiteboard I struggle to think, particularly when I have to “think out loud.” Just take a look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to look at.
Even if you are much like me along with your handwriting looks encrypted, the white board is a fantastic tool to “let it all flow.” The white board enables writing, erasing, easy editing, multiple colors and best of all—it forces one to maintain your thoughts brief. Furthermore, ideas from a group meeting are easily incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise and New Product Ideas is really a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity with this tool. Cavemen might have written the first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some at the office. You will end up surprised precisely how valuable something this erasable slate could become. And, if expense is not a barrier, using a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in lots of councilors there is certainly wisdom”. In marketing the identical holds true. There is just no alternative to objective filtering a result of multiple minds taking a look at multiple ideas. The mass mind meld usually works best at the outset of the brainstorming process because a team of people can often generate rapid fire ways to start this process. When the shotgun of thoughts, words and ideas is placed in writing or whiteboard, the process of narrowing on the winning ideas begins. Give and take in addition to healthy debate and interaction can also help with this particular process.
But remember, it’s best to possess a team leader within this process. If there is no person to direct the thought stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have an objective in mind for your ideas. Ask yourself, “exactly what is the function of these ideas?” Ask, “How could we offer new products or services from whatever we learn and see?” And most of all, enable the results speak for themselves. The conclusion of the process might be distinct from the ogzbhq so don’t be afraid to change, stop, drop or add new services or products once the storm is finished. Brainstorming, such as a storm, takes on a life of its own-so let your thoughts do just that.
Don’t Forget about the Customer – The very best services and products are How To Get An Idea Patented, not company driven. Soliciting ideas out of your website, comment boxes while focusing groups are critical. For instance, one company I dealt with enjoyed a hard time choosing an item color. So, a basic survey with 3 to 5 color choices as well as a radio button selection interface was all we needed to gain feedback from web customers. Since your website is working 24/7, let it end up being the way to obtain free consumer research. Getting a professional focus group marketing company might be cost prohibitive, so utilize calls for your current customers, internet site surveys and trade shows as being a source of decision data.