If you have followed us on Facebook at any point in time, there’s a high probability you’ve seen this strange word show up in your news feed. You might have no clue, however, as to what this term means or the way it concerns design. Originally a commercial printing company in the 1950s, Pantone didnt gain much recognition until 1963 when they introduced the worlds first color matching system, an entirely systemized and simplified structure of precise mixtures of numerous inks for use in process printing. This system is commonly referred to as the Pantone Matching System, or PMS. Lets have a brief look at the pros and cons of using Pantone Color Book.
Any organization professional is acquainted with the phrase CMYK, which stands for the four common process colors (cyan, magenta, yellow, and black) found in most professional printing. Similar to whenever you were a youngster mixing red and yellow finger paint to help make orange, CMYK colors are created by mixing different percentages of such four primary pigments. CMYK printing is both inexpensive and efficient, making it perfect for printing brochures, catalogs, or anything else with lots of images. However, CMYK colors are not always consistent across jobs or printers, raising a really common question: How do I convey to my printing company the actual colors that needs to be in this particular project? Sure, you might send a graphic via email, but we all know that any given color wont look the same in writing since it does on screen. Thats where Pantone comes in.
The PMS was created to function as a typical language for color identification and communication. Once you say to the printer, I would like to print an orange 165C, you can be sure that he knows exactly what color you mean. Often referred to as spot colors, Pantone colors are precise and consistent, and they are often used in relationship to corporate identities, so that you can insure the brand will not differ from printer to printer. Each Pantone color may be referenced in a swatch book which contains specific numbers for each color, plus a CMYK breakdown that best represents that color.
Hopefully this sheds some light on what may have been a mysterious thing referred to as Pantone, and perhaps our colors of every week may have more significance for you. Our minds have learned how objects should consider looking, and that we apply this information to everything we see.
Take white, for example. Magazine pages, newspapers, and printer paper are all white, but if you lay them together, youll notice that the each white is actually quite different. The newsprint will appear more yellow, and near the newspaper the printer paper will probably look even brighter than you originally thought. Thats because our eyes tend to capture the brightest part of the scene, call it white, and judge all the other colors relative to this bright-level.
Heres an excellent optical illusion from Beau Lotto that illustrates how our color memory can completely change the look of a color. The colors a physical object absorbs and reflects is determined by its material could it be metal, plastic or fabric? as well as the dyes or inks utilized to color it. Changing the content in the object or perhaps the formulation from the dyes and inks will alter the reflective values, and for that reason color we see.
Consider assembling headphones with parts which were manufactured in different plants. Getting the same color on different materials can be difficult. Because the leather ear pads, foam head cushion and printed metal sides seem to match under factory lighting doesnt mean they will likely match beneath the stores fluorescent lights, outside in the sun, or in the newest owners new family room.
Nonetheless its very important to the consumer they DO match. Could you have a bottle of vitamins if 50 % of them appear a shade lighter as opposed to others? Would you cook and eat pasta should you open the box and half eysabm it really is a lighter shade of brown? Most likely not.
In manufacturing, color matching is essential. Light booths allow us to place parts next to each other and change the illuminant therefore we are able to see just how the colors look and whether or not they still match with no mind-tricking results of surrounding colors.
The center squares on the top and front side from the cube look pretty different orange on the front, brown on the top, right? But when you mask the remainder of the squares, you can see the two are in fact identical. Thats because our brain subconsciously factors in the source of light and mentally corrects the colour on the front from the cube as shadowed. Amazing isnt it?
Without having a reason for reference, we each perceive color inside our own way. Different people pick up on different visual cues, which changes the way we interpret and perceive colors. This is really important to understand in industries where accurate color is vital.